Autauga Quality Cotton Association is a cotton growing cooperative that handles marketing and sales for association members. Their logo redesign was challenging due to the long 4 word name that is integral to their history and recognition. By curving the words "quality" and "cotton," the reader not only notices the association's historic name, but focuses on "quality cotton," which is what the association is known for. It also mimics the sweeping cotton rows used in their print material and brings to mind a nostalgic, rugged Americanism.